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the brand, the lifestyle, the decision:

Alternate Decision was born somewhere between anger and sleep deprivation. I was in the middle of my 4 year contract with the United States Army, smack dab inside a war torn Mosul, Iraq during OIFIII, 2005. After the sounds of one too many Apache helicopters unloading in surrounding areas, or the reports on the radio of fellow comrades being attacked by suicide bombers, I decided that I needed something to occupy my mind. Something else other than being in Iraq in the middle of what I felt was an unjust war.

Not willing to give in to the military's one and only solution of anti-depressants and sleeping pills, I decided to pick up a new hobby of designing t-shirts. Hence the birth of my Alternate Decision not to take those drugs.

Since 2005, ADC has produced many different designs first via Cafepress. Once back to the states, I taught myself how to screen print on a 4-color-screen-press. ADC strives to produce a unique and solid design on high-quality and sustainable materials for lasting durability and style.

One of the features that sets ADC apart from the rest is the ability to contract custom artwork. Email Dan to discuss pricing and design with any of their experienced artists.

ADC is committed to community level art and supports other local designers and basement startups.If you would like to showcase your artwork, jewelry, dresses, or anything else, we would love to lend a hand and turn ADC into a local design collective.

ADC also supports the local music scene. If your band seeks custom made t-shirts or apparel, contact us.

We understand many startup bands are on a tight budget. We are more than happy to discuss your limitations and work with you to create a product you can afford.

I always believe that this is your life and it's ending one minute at a time, so you might as well live life to the fullest and do whatever makes to happy.

I hope you enjoy my line of shirts as much as I do and if not well then that's okay too.

With Love,

Dan Conerd

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